Marketing Research Paper Topics

by Loraine Walters
Created: 23.07.2019
Updated: 11.04.2020

List of 82 Marketing Research Paper Topics

  1. Advertising
  2. An in-depth analysis of political marketing in Canada
  3. Are consumers equipped to shield themselves from direct marketing strategies?
  4. Are customers able to differentiate between various mortgage offering by competing banks?
  5. Are we losing the emotional value and significance of money being in a cashless society?
  6. Brand attributes that lead to an increase in customer loyalty
  7. Brand Management
  8. Can brand advertising impact political campaigns?
  9. Can Snapchat help small business grow?
  10. Can well-marketed brands get away with selling substandard quality products?
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  12. Canadians perspective on being targeted with mobile ads based on their browser history
  13. Consumer Behavior
  14. Customer Perceptions: Are well known brands good in quality?
  15. Determine and analyze consumer buying behavior for [product name]
  16. Direct Marketing
  17. Distribution
  18. Do consumers prefer purchasing routine grocery products online?
  19. Do customers pay attention to nutrition labels?
  20. Do people like being click baited into sponsored posts?
  21. Does corporate social responsibility translate into sales?
  22. Does language targeting help in ethnic advertising?
  23. Does social media influence buying behaviour
  24. Effect marketing strategies for restaurant businesses
  25. Effect of consumer promotions and discount offerings on brand equity
  26. Effect of TV advertising on top of mind awareness
  27. Elements that help build an emotional connection with your audience
  28. Essentials to sky rocket a new brand to heights of awareness
  29. Habit formation and ways to integrate new products in consumer lifestyles
  30. Harmful effects of advertising to kids
  31. How can brand image be communicated via social media marketing?
  32. How can social media impact the buying choices of shoppers?
  33. How do brands exploit impulsive buying?
  34. How do customers perceive the brand who advertise on Instagram?
  35. How do financial institutions differentiate their goods and services on the basis of social class?
  36. How do males and females differ in their buying behaviour of mobile phones
  37. How do organizations use CSR (corporate social responsibility) to reinforce brand equity?
  38. How does advertising impact consumer behaviour?
  39. How does family orientation impact marketing communications?
  40. How does global marketing incorporate standardization?
  41. How does loyalty cards encourage sales and boost customer loyalty?
  42. How effective is comparison advertising to build brand equity?
  43. How is augmented reality going to enhance marketing experiences?
  44. How is globalization having on impact on consumer behaviour?
  45. How to instill a desire to purchase for customers in the luxury category
  46. How to marketing strategies differ across different cultures?
  47. How will artificial intelligence support in making better marketing decisions?
  48. Impact of brand image on customer loyalty
  49. Impact of cause marketing on brand affinity with young mothers
  50. Impact of in-store branding on brand salience
  51. Impact of internal branding on employee retention and turnover
  52. Influence on Social Media advertising on consumer behaviour
  53. Internet Marketing
  54. Is centralized global marketing a good idea for brand health in local markets?
  55. Is direct marketing really the most effective form of marketing?
  56. Is direct marketing welcomed by people?
  57. Is display advertising going to die?
  58. Is earned media perceived to be as important as it appears to be?
  59. Is immersion marketing through virtual reality technology going to be accepted?
  60. Is radio still an effective method of advertising?
  61. Market Segmentation & Targeting
  62. Marketing challenges around the evolving family structures
  63. Marketing Planning & Forecasting
  64. Nonprofit Marketing
  65. Product Design & Positioning
  66. Purchasing & Materials Management
  67. Relationship Marketing
  68. Rural vs Urban marketing challenges to be mindful of
  69. Successful marketing approaches that helped break through strong market monopoly
  70. The factors that lead to customer satisfaction in young adults
  71. The impact of humour in advertising
  72. The outcomes of advertising in a recession
  73. Understanding customer perceptions around event sponsorships
  74. Understanding the impact of celebrity endorsements on ROI for CPG brands
  75. Understanding why content goes viral
  76. What attributes do consumers look for when comparing products online?
  77. What characteristics do buyers look for when purchasing a product online?
  78. What does the luxury auto buyer look for in a car?
  79. What internet marketing trends can be expected for the future?
  80. What makes people want to share content to their friends?
  81. What manipulation tactics do brands use to get more customers?
  82. What triggers impulse buying behaviour
  83. Women’s sentiments around comparison advertising

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