Topics For Case Study In Marketing

List of 170 Topics For Case Study In Marketing

1. A classic solution
2. A focus on customer service
3. Achieving career results for young people
4. Achieving growth through product development
5. An enterprising approach to a marketing re-launch
6. Applying the personal touch to financial services
7. Balancing the marketing mix through creative and innovative strategies

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8. Balancing the product portfolio to satisfy customer demand
9. Brand repositioning and communications
10. Branding strategies to create value
11. Bringing an innovative product to market: Assure®
12. Building a brand in order to sustain its life cycle
13. Building a brand leader
14. Building a business in Europe
15. Building a fashionable brand image
16. Building a local retail strategy
17. Building a photographic system around the user
18. Building a single brand
19. Building brand equity
20. Building brand equity at Heinz
21. Building on a brand
22. Building sound customer relationships
23. Building the future of English football
24. Changing the views of business
25. Coca-Cola and sports – partnership through competition
26. Consumer focused product development
27. Corporate versus product branding
28. Creating a market
29. Creating a new and exciting brand – Cafe Cadbury
30. Creating a redical new pension
31. Creating a winning marketing mix
32. Creating and launching a new product range
33. Creating and managing a unique sponsorship
34. Creating consumer demand for Sky TV through sports
35. Creating the right marketing mix
36. Creating value – brand management
37. Creating value through the marketing mix
38. Customer-led innovation in a competitive market
39. Customers, process and people
40. Developing a competitive edge
41. Developing a marketing plan
42. Developing a partnership to support the interests of young people
43. Developing a uniform global marketing presence
44. Developing competitive marketing strategies
45. Developing customer focus
46. Developing long-term customer relationships
47. Developing new products
48. Developing products and services to meet market demand
49. Development of a brand through trade mark protection
50. Direct marketing
51. Discovering customer needs through research
52. Engaging consumers through word of mouth marketing
53. Entering a new market with a new product
54. Extending the product life cycle
55. Focusing a brand product range
56. Getting the right message across – the re-launch of Mars
57. Growing a brand in an unbranded market
58. Growing a brand through portfolio management
59. Growing a business by developing products and markets
60. Honour the past … invent the future
61. How a brand promise drives change in a multinational organisation
62. How market research helps Portakabin to remain at the cutting edge
63. How market research supports the new product development process
64. How Mars transformed the ice cream market
65. How the role of marketing drives business forwards
66. Hula Hoops – emphasising the core values of the brand
67. Identifying and creating new markets – a new strategy for a global leader
68. Identifying customers and meeting their needs
69. Improving a leading brand
70. Increasing Brand Awareness Through Social Media Communications
71. Infinite affinity
72. Injecting new life into the product life cycle
73. Innovation in infant nutrition
74. Kit Kat: Revitalising a Brand Leader
75. Launching a new cinema
76. Launching a new product into a developed market
77. Launching a new product range
78. Launching high-end technology products
79. Leading a revolution in banking
80. Linking promotional activity to the product life cycle
81. Live, breathe and wear passion
82. Long term maintenance of a classic brand name
83. Maintaining The Competitiveness Of A Global Brand
84. Making markets work well with customers
85. Making shopping easier
86. Managing change: a new approach to legal services
87. Market leadership in the 3G market
88. Market research and consumer protection
89. Marketing and product strategies for growth
90. Marketing strategy for growth
91. Meeting customer needs – Young Savers
92. Meeting customer needs for competitive advantage
93. New products from market research
94. No 7 – the relaunch of a brand
95. Partnership in action
96. Partnership through sponsorship
97. Planning effective marketing strategies for a target audience
98. Poland – a developing market
99. Positioning the brand
100. Pricing the product
101. Product development, innovation and the product life cycle
102. Promoting the brand
103. Protecting the marketing mix through intellectual property rights
104. Providing a customer-centric service
105. Re-branding a Corporate Image
106. Re-generating a mature market
107. Re-launching a product
108. Re-shaping a well-known brand
109. Reaching customers through direct selling
110. Reclaiming the identity of a brand
111. Refocusing a product
112. Responding to an Emerging Market
113. Responding to changing customer requirements: the drive towards Wellness
114. Revitalising a valued character
115. Revolution in retailing
116. Securing a market leading future through SWOT analysis
117. Sky and the digital revolution
118. Social business and banking: transforming banking with social media
119. Social marketing in the new millennium
120. Sponsoring the Nationwide Football League
121. Sponsorship as part of the marketing mix
122. Strategy, competitive advantage and the promotional mix
123. Subscribing to broadcasting success
124. Successful products – successful solutions
125. Superbrand sponsorship
126. Supporting superbrands: the role of high-tech suppliers
127. SWOT analysis and sustainable business planning
128. SWOT analysis in action
129. Targeting a market segment
130. Targeting sponsorship within a specialist market niche
131. The 13 most interesting investment banks on Twitter right now
132. The Absolute. Tour
133. The advantages of sponsorship
134. The effectiveness of an advertising campaign
135. The Freeserve solution
136. The healthy eating brand
137. The importance of building a strong brand image
138. The importance of cause related marketing
139. The launch of Sainsbury’s Bank
140. The making of a box
141. The marketing mix in the food industry
142. The marketing process
143. The new world of Rexam
144. The power of love
145. The product life cycle and online fashion
146. The rebirth of Skoda
147. The repositioning of Hobnobs
148. The role of PR in changing perceptions
149. The use of social media in promotion
150. The use of the marketing mix in product launch
151. The vital role of Sales at Kraft Foods UK
152. Transforming the marketplace
153. Using advertising to connect with consumers
154. Using global segmentation to grow a business
155. Using IT in sales and marketing
156. Using market research to develop a product range
157. Using market research to improve consumer focus
158. Using market research to relaunch a brand
159. Using market research to support decision making
160. Using new product development to grow a brand
161. Using planning analysts at the centre of brand development
162. Using promotion to boost sales and brand value
163. Using promotion to campaign for public services
164. Using promotion to position a brand
165. Using promotional strategies to connect with stakeholders
166. Using sponsorship to increase brand awareness
167. Using sports marketing to engage with consumers
168. Using the marketing mix in the fashion industry
169. Using the marketing mix to drive change
170. Who dares wins – success through intelligent risk