The advantage of a market-product grid is that it can be used as a way of

Question: The advantage of a market-product grid is that it can be used as a way of:

1. making optimal decisions under conditions of uncertainty.
2. screening many new product ideas in order to select the one with best long-run market potential.
3. relating likely sales of products to prospective market segments.
4. selecting representative samples of consumers in marketing research studies.
5. relating the product life cycle to consumer demand.

Answer and Explanation